Opportunities are all the positive elements of the external environment that may affect your idea in the future. It is important to emphasize that these elements are beyond your control and can happen but do not have to. If they happen then your idea will have a greater chance of success.

The opportunities are always about the future.

Examples of opportunities:

  • A growing market for the project’s subject (growth concerns the future, the market may rise but it is not certain)
  • The ability to sell to foreign markets (the ability to be used in the future or not)

How to distinguish Opportunities from Strengths ?

  • Opportunities are related to an external environment and you have no impact on then. Strengths are related to an internal environment and you can have impact on then.
  • Opportunities does not currently exist but may occur in the future. Strengths currently exist.